Scope of work:

The founder of Thrive Therapy began as a school counselor but soon found herself wanting to branch out and create a safe space outside of the school environment where teens could seek guidance.

She wanted the brand to be comforting, friendly, inviting, and trustworthy. I decided to use a retro serif font and an earthy color palette to evoke those cozy emotions and to also help her therapy practice stand out from her competitors in the area.