A brand is SO much more than just a logo - it's a way to tell your unique story, communicate your values, and build a connection with your audience. That DIY brand may have helped you get your business off the ground but, let's face it, it doesn't reflect your expertise or give you the confidence you need to run your business.
I specialize in crafting brand identities that express why your ideal client needs what your business has to offer. My goal is to empower business owners to take control of their time and embrace their purpose-driven journey of making a positive impact in the health of others. I take care to ensure the identity we create is rooted in strategy and authentic to you. Let’s create an unforgettable brand together!
I'm so glad you're here
You know that your offers can truly help others lead a more balanced and fulfilled life, but you can't seem to get them in front of the right people.
You feel like you're wasting energy shouting into the void that is the internet and hearing nothing from your audience.
You've studied your competitors but can't seem to make your business stand out because you don't have solid visuals or a unique brand voice that is true to you.
You have dedicated years to learning in your industry so you can provide the absolute best for your clients, but when it comes to sharing on social media, you're always scrambling to figure out what to post and end up using a random Canva template and a caption you wrote while waiting in the school pick-up line.
If this resonates with you, you're definitely not alone! You deserve to have a brand that radiates your dedication to enriching the health and wellness of others; to create an experience that draws clients in and leaves them feeling nurtured and empowered to take control of their health.
Can you relate?
Speak to the right people and have the dreamiest clients knocking at your door
Get back to doing the things you love in your business (instead of being pulled in a million different directions!)
Have a website you're proud to show off that illustrates your unique talents and forges genuine connections with your audience
Get a tailored strategy that leaves a lasting impression and turns casual onlookers into loyal clients
Stand out from your competitors with a brand and website that demonstrates your value and expertise
I'm not just a designer; I'm your creative confidant and I will work to understand your brand down to its core. Together, we will craft a digital narrative that tells your brand's authentic story in a way that attracts the right clients who appreciate what you have to offer. Your brand and website will radiate professionalism and effortlessly captivate attention, setting you on the path to success.
You don't have to do it alone
"Laurel did a great job on our new Brand Identity guide, bringing her expertise, skills and guidance to it. She really understood our business quickly and brought a new professionalism to this area for me and now we have this fantastic guide to work with. Will definitely be working with her on the next phases as we use it in all our work."
“Laurel did great work, communicated promptly, and made some minor adjustments so I got exactly what I was looking for — a professional brand name with logos, and a colour palette I can use throughout my website!”
On the blog