Scope of work:

The founding physicians at The Fertility Haven wanted to create an innovative, female-led fertility clinic that is accessible, affordable, and inviting. They designed the clinic to feel more warm and welcoming than a typical healthcare clinic so the experience feels less intimidating. Their goal is to provide a seamless and patient-centered experience where our patients feel supported and empowered on their reproductive journey.

I chose a timeless and elegant serif font and used lowercase letters to give the logo a kinder, more approachable feel. The color palette has a modern boho vibe, with the blue tones signifying trustworthiness and professionalism.