With the ongoing rise of online businesses, establishing a strong and memorable brand identity is crucial for small business success. Additionally, as markets evolve and customer preferences change, it’s important to periodically assess your brand to stay relevant and competitive. This is where a brand audit comes into play. A brand audit can reveal your […]
In the world of branding, every element plays a vital role in conveying the intended message and creating a lasting impression. Among these elements, color stands out as a powerful tool that influences emotions, perceptions, and ultimately shapes brand identity. The psychology of color in brand design has become a cornerstone of effective brand strategy, enabling businesses to communicate their values, evoke desired emotions, and establish a memorable presence.