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A young woman sitting on the floor with color swatches in front of her, seemingly creating a color scheme for a project

In the world of branding, every element plays a vital role in conveying the intended message and creating a lasting impression. Among these elements, color stands out as a powerful tool that influences emotions, perceptions, and ultimately shapes brand identity. The psychology of color in brand design has become a cornerstone of effective brand strategy, enabling businesses to communicate their values, evoke desired emotions, and establish a memorable presence.

The Psychology of Color in Brand Design